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Colorado Marijuana Industry Could Surpass The Ski Industry


ski industry colorado marijuanaThe marijuana industry in Colorado is growing at a neck breaking speed, and there seems to be no end to the growth in sight. As more recreational marijuana stores open, more money will come in. Colorado’s tourism industry is seeing an increase due to people traveling to Colorado for ‘marijuana vacations.’ When you combine recreational marijuana sales projections, medical marijuana sales projections, and especially ancillary products and services, the Colorado marijuana industry is going to be enormous moving forward.

This has led some people to claim that the Colorado marijuana industry will someday be larger than the skiing industry. While some feel that such a claim is far fetched, one has to consider that the ski industry has topped out a long time ago, while the ceiling for the marijuana industry is almost impossible to determine at this point. Any time a projection is made, it is soon surpassed as economic numbers are released. The Colorado marijuana industry might not be bigger than the ski industry today, or tomorrow, but it very well may happen eventually.

Right now the Colorado ski industry is estimated at about 3 billion dollars per year. According to projections by Colorado Governor John Hickenlooper, Colorado’s marijuana industry could top 1 billion in it’s first year. It doesn’t take a mathematician to see that if current trends continue, the marijuana industry will pass the ski industry, and many other industries, by the end of the decade or sooner.

Imagine if every state had a booming marijuana industry like Colorado. Imagine if every state was looking at creating a billion dollar industry from scratch. In areas that were hit hard by the last economic downturn, that could mean the difference between a city rebounding and thriving, or a city facing further crisis.

Every state needs to end marijuana prohibition and embrace the new marijuana economy. It will create much needed jobs in areas that jobs are scarce, it will infuse the local economy with money that is desperately needed to support other local businesses, and the tax revenue that is generated can go to things like schools, roads, and parks, and will free up law enforcement to work on fighting real crime.

Source: International Cannabis Industry Conference

international canna pro expo


About Author

Anthony Johnson is the director of New Approach Oregon, the PAC responsible for Measure 91, that ended cannabis prohibition for all Oregon adults in 2014. In addition to helping organize the International Cannabis Business Conference & the Oregon Medical Marijuana Business Conference, he also serves as a Board Member of the National Cannabis Coalition, working to legalize cannabis across the country and Show-Me Cannabis Regulation, an organization specifically working to end cannabis prohibition in Missouri. As President of the University of Missouri Law School ACLU Chapter, Anthony co-authored the measures that legalized medical cannabis possession and decriminalized personal possession for all adults within the city limits of Columbia, Missouri, in 2004. Following law school, Anthony practiced criminal defense for two years before working full time in the political field to help improve and protect civil liberties. You can follow Anthony on Twitter and also friend him on Facebook by following the links below as he posts mostly about civil liberties and politics with dashes of sports, music, movies and whatnot.


  1. but when lots of other states legalize, Colorado will not be so special anymore, but it’ll still have good skiing. Colorado should try to make as much money from MJ tourism as they can NOW, before all the other states catch up.

  2. No need to “SURPASS”… the two industries should work TOGETHER ! Nothing’s finer than lighting up on a chairlift, on a beautiful day… get high during the scenic 10 minute ride… then glide SLOWLY down the mountain… not racing recklessly and dangerously like the drunks who emerge from the bar at the main lodge… Just like the difference between drunk and stoned drivers…. ALL Colorado ski resorts should EMBRACE, sell and encourage cannabis ! To sell their copious amounts of dangerous booze yet ban pot is STUPID and hypocritical !

  3. JUst imagine…. had the gobbernment not been so slow and stupid to re-act, we may not of had suxch a pis-poor economy. Of course, that’s in conjunction with starting no wars!

  4. Choom Gang on

    “All I need are some tasty waves, a cool buzz, and I’m fine. It’s a way of looking at that wave and saying, hey bud, let’s party!” Ok, a frozen wave, but it’s a cool rocky mountain high.

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