- The Weed Blog https://www.theweedblog.com

New Approach Washington Launches Television Ad Campaign


New Approach WashingtonEncourages Conversation About Marijuana Regulation

New Approach Washington, the committee supporting Initiative 502, will launch a three-week media campaign on Wednesday to open a conversation about marijuana regulation. The campaign will feature a thirty-second ad that will air on broadcast and cable television throughout western Washington, and also online.

“An overwhelming majority of Washington citizens agree that treating marijuana use as a crime has failed,” said Alison Holcomb, campaign director for New Approach Washington. “However, they haven’t been provided the opportunity to consider what a new approach might look like, and how it might be better for our communities than the current prohibition model. We want to start that conversation.”

The ad will premiere Wednesday morning during KING and KOMO’s early morning news (5:00-6:00 AM), and Comcast NBC Sports Morning (5:00-9:00 AM).

The ad may be previewed at www.newapproachwa.org or we have it embedded down below.



About Author


  1. johnnygreen

    I used to not think using the word cannabis was not as important, but after getting out of Oregon and seeing activism on a larger scale, I agree with you for sure. In Oregon almost everyone I know calls it weed and pot even though they are very supportive of reform, so I didn’t think much of it. But as I went to states like Nevada and Utah, I saw the big picture a lot more.

  2. It is hard for me to understand why the ACLU would be behind an initiative that would give law enforcement the ability to convict people without a trial and due process, and fails to protect an individuals right to grow.

    It is sad that people are willing to throw their own rights, especially those of patients under the bus just to get an illusion of legalization. READ THE INITIATIVE!

  3. Johnny oneye on

    does anyone realize the banks have the most to lose. How many people in the US , Canada supplement their income with cannabis?
    medical or otherwise cannabis is everywhere.
    most of theses people pay rent ,shops and homes ,taxes
    No tax without legitimate representation

  4. It is WRONG to say that there is NO benefit to Washington when we have collectives that are already paying taxes and providing quality meds to local patients. Even with a black market, the majority of money from locally grown cannabis goes right back into local economies.

  5. eating_sunshine on

    I think the prohibitioners own the word marijuana. Maybe in ads like this, they should use the words, marijuana and cannabis, to diminish the negative emotional impact, the words may have on the targeted audience.
    For example; the last word she said, could have been cannabis, instead of marijuana.

Leave A Reply