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Willie Nelson Is Launching His Own Marijuana Brand

willie nelson marijuana willie's reserve

(via bornrich.com)

Celebrities that have long been associated with marijuana are getting into the industry. It’s a no brainer, for obvious reasons. Tommy Chong was the first that I heard of, when he inked a deal with Marisol Therapeutics in Pueblo, Colorado. BReal from Cypress Hill recently opened up a medical marijuana dispensary in Santa Cruz. A story came out today on The Daily Beast which talked about how Willie Nelson wants to create his own marijuana brand, complete with his own strain and stores. Per The Daily Beast article:

So what exactly is Willie’s Reserve?

Well, you know, Willie has spent a lifetime in support of cannabis, both the industrial hemp side and the marijuana side. He wants it to be something that’s reflective of his passion. Ultimately, it’s his. But it was developed by his family, and their focus on environmental and social issues, and in particular this crazy war on drugs, and trying to be a bright light amongst this trail as we’re trying to extract ourselves from the goo of prohibition.

Really he wants it, at the end of the day, to envelop what his personal morals and convictions are. So from the store itself to how they’ll work with suppliers and how things are operated, it’s going to be very reflective of Willie’s life.

Wait, so there’s going to be stores?

Well, yeah, they’re in the making. I think it’s safe to say that there will be stores that roll out in the states where marijuana has become legal.

You can read the whole interview at the link I provided above. I always like reading Willie Nelson interviews, and this one may be my favorite of all time. Teaming up with a celebrity for marketing purposes, or a celebrity entering the marijuana industry themselves like BReal did, can be a great business move, but it also can bring on a set of challenges that a lot of people don’t expect. A Willie Nelson strain named ‘Willie’s Reserve’ is going to have astronomically high expectations from consumers. Anything short of the best strain of all time is sure to result in critical reviews on the web and social media.

Attaching a celebrity name to a strain or brand can also turn off a lot of customers and create public relations issues, similar to what happened when Privateer Holdings announced it had inked a deal with the Marley family. People were quick to point out that ‘selling out’ is not something that Bob Marley himself may have wanted, It also brought to the surface comments that members of Privateer Holdings have made in the past bashing marijuana culture, including the use of Bob Marley’s image by the marijuana industry.

I expect more celebrities to sign deals similar to what Tommy Chong has been doing, and for they themselves to enter the cannabis space, similar to what Willie Nelson wants to do. What do readers think? Would you be more likely to visit a store because it’s owned by Willie Nelson? What would you expect going to a store like that? How high would your expectations be? I know mine would be through the roof, and I wouldn’t frequent a celebrity owned store if it was just a gimmick and/or had prices that were significantly higher than other stores.

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Johnny Green


  1. I have smoked Willies Weed, it was in Austin at Aryln Studios after a recording session. This was almost 20 years ago, The stuff was scary strong. It was provided to us direct from Willie through his Cousin. Good Memories!

  2. Whyiowa4medical on

    My expectations would be very high especially in the venue of compassionate care. Willie is no carpetbagger setting up ONLY to get rich of the backs of the sick and suffering!!!

  3. I’d expect a great strain of weed from a experienced smoker like Willie. Cool paraphernalia.

  4. I’ll take a ‘Willie’ brand product anyday over big corporate anything. Willie is a very generous guy who is not a money grubber. He cares about his family, about music and people having access to nature and Cannabis without government interference.

  5. Idaho Hippy Coalition on

    I wish him well.. The man is 83 yrs old,still sharp as a tack and still playing his music. And most anyone would say that his life has been a big success. The man is a walking contradiction to the negative things people say about cannabis. He has Been a great activist, and has used cannabis for over 60 years.Looks like the only problem it ever caused him was being caught with it. Live long Willie! :-)

  6. Johnny Bloomington on

    They would have to offer something more than you’d get from other stores.

  7. Come open a store in Michigan Willie near the capital. As long as it’s not a tourist trap you will have customers. Oh wait recreational Marijuana is not legal her yet. How about coming for a visit and speak to our politicians And the people.

  8. Yippee Ti Yi mf’er,,,strains are a poppin,,the prohibitches are a hoppin,,stigma is a droppin and our lines are drawn,,any legislator in Congress that votes against the MMJ reform or against the removal of marijuana from Schedule 1 and free up research by any professional or academic based research on the entire plant must be voted out of office,,it is too late for any apologies or promises of change.
    Science will remove the cannabis plant from the CSA,,when the federal government isn’t stopping any of it..

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